Google Analytics
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"With 2 billion sites on the Web, who's looking at yours? Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two
… More »"With 2 billion sites on the Web, who's looking at yours? Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what's new in Google Analytics, how to get the most from the program, and what to do with what you learn"--Resource description page.
« LessWhat's new in Google Analytics
Why analytics?
Creating your analytics account
The settings dashboard
Account dashboard basics
21: Analytics and site statistics: concepts and methods
E-commerce concepts and methods
Basic metrics and concepts
Setting up E-commerce
3: Advanced implementation
Advanced dashboard features
Filtering analytics data
Setting goals
Funneling visitors to their destination
Google AdWords integration
Hacking Google analytics
4: The reports
Analyzing visitors
Traffic sources
Content overview
Site search
Event tracking
E-commerce tracking
Includes bibliographical references and index
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Add a CommentThis is a pretty good book although by the time I was reading it Google had changed their code - but you get that. My main problem with it is that its very much geared to marketing rather than design or development which was not useful to me. Also some of the examples and commentary felt pretty dated.