Buy-ology

Truth and Lies about Why We Buy
Lindström, Martin (Book - 2008)
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Alternate Title: Buyology
Publisher: New York : - Doubleday
Pages: 240
Edition: 1st ed
ISBN: 9780385523882
Language: English
Notes: Includes bibliographical references and index.
Statement of responsibility: Martin Lindstrom
Physical description: xi, 240 p. ; 22 cm.
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JustinRay
Aug 05, 2011
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One of the most interesting Marketing books I read (And the only "Neuromarketing" book). Highly recommend.

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