Measuring the Networked Nonprofit

Measuring the Networked Nonprofit

Using Data to Change the World

Book - 2012
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The tools nonprofits need to measure the impact of their social media

Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process but will produce results-driven metrics for staff and stakeholders.

A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures
Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine
Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals

This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.

Publisher: San Francisco : Jossey-Bass, [2012]
Copyright Date: ©2012
ISBN: 9781118137604
Branch Call Number: 658.5036 KAN
Characteristics: xxviii, 301 pages :,illustrations
Additional Contributors: Delahaye Paine, Katie 1952-


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