How to Set up & Run A Fashion Label

How to Set up & Run A Fashion Label

Book - 2012 | Second edition --.
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No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business--from marketing and PR to manufacturing your collection, and where to find the money to finance it all. This new, expanded edition contains information on e-commerce, sustainability, five new case studies, and updated images throughout.
Publisher: London : Laurence King, 2012.
Edition: Second edition --.
ISBN: 9781856698931
Branch Call Number: 687.068 MEA
Characteristics: 200 pages :,illustrations (chiefly color).


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