Business Models for Dummies

Business Models for Dummies

eBook - 2013
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Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more. Shows you how to define the purpose of a business and its profitability to customers Serves as a thorough guide to business modeling techniques Helps to ensure that your business has the very best business model possible If you need to update a business model due to changes in the market or maturation of your company, Business Models For Dummies has you covered.
Publisher: Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
ISBN: 9781118612675
1118612671
9781118612750
1118612752
Branch Call Number: Internet Access
Characteristics: 1 online resource (xvi, 364 pages).

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