QR Codes Kill Kittens

QR Codes Kill Kittens

How to Alienate Customers, Dishearten Employees, and Drive your Business Into the Ground

Book - 2014
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Easy to digest tips and tools on how not to run a business

Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do.

Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today , and Fast Company

It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.

Publisher: Hoboken, N.J. : Wiley, [2014]
Copyright Date: ©2014
ISBN: 9781118732755
1118732758
Branch Call Number: 658 STR
Characteristics: 196 pages :,color illustrations

Opinion

From Library Staff

QR Codes Kill Kittens effectively communicates the blunders and outright failures of some companies and their desperate attempts to integrate technology into their communication strategy towards customers. Also available in print format. –The word dishearten first appeared in Henry V, Act IV, Sce... Read More »


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SquamishLibraryStaff Aug 13, 2017

This is a VERY quick read, but each picture tells a thousand words and this book packs a punch. A really funny and effective way to get across the marketing message of 'less is more', among other messages. For those of you who succumbed to the QR code fever, this book is for you.

JCLHopeH Dec 27, 2016

Light reading, mostly pictures. Not exactly bursting with practical guidance, but very enjoyable with plenty of marketing and UX absurdities found in the wild.

superglu2 Aug 25, 2014

Not a great book by any measure, but includes some very amusing marketing bloopers

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