The Social Entrepreneur's Playbook, Expanded Edition

The Social Entrepreneur's Playbook, Expanded Edition

Pressure Test, Plan, Launch and Scale your Social Enterprise

Downloadable Audiobook - 2014 | Unabridged.
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Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.
Publisher: Prince Frederick, Md. : Recorded Books, Inc., 2014, [2014]
Edition: Unabridged.
ISBN: 9781490615219
Branch Call Number: Internet Access
Characteristics: 1 online resource (5 hr., 30 min.)


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