The Future Beyond BrandsBook - 2005 | Second edition, expanded edition --.
Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to Lovemarks. His argument is that brands, numbed by the assault of commodification and customer indifference, have run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers. This revised edition features a new chapter on the power of shopping in the new global economy.
Publisher: New York : PowerHouse Books, 2005.
Edition: Second edition, expanded edition --.
Branch Call Number: 658.827 ROB
Characteristics: 245 pages :,color illustrations
Alternative Title: Future beyond brands