Good Is the New Cool
Market Like You Give A DamnBook - 2016 | First Regan Arts hardcover edition.
Overwhelmingly, surveys and statistics show that millennials value products from companies with morally justifiable ambitions far more than wasteful or seemingly amoral competitors; as their influence on the marketplace grows, companies must adapt. Good Is the New Cool examines this blossoming brand philosophy and profiles its current supporters. It exposes a compelling new path for potential start-ups or small businesses while reaffirming an essential need for generosity.
Publisher: New York : Regan Arts, 2016.
Edition: First Regan Arts hardcover edition.
Branch Call Number: 658.8 AZI
Characteristics: ix, 292 pages :,illustrations