Good Is the New Cool

Good Is the New Cool

Market Like You Give A Damn

Book - 2016 | First Regan Arts hardcover edition.
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Overwhelmingly, surveys and statistics show that millennials value products from companies with morally justifiable ambitions far more than wasteful or seemingly amoral competitors; as their influence on the marketplace grows, companies must adapt. Good Is the New Cool examines this blossoming brand philosophy and profiles its current supporters. It exposes a compelling new path for potential start-ups or small businesses while reaffirming an essential need for generosity.
Publisher: New York : Regan Arts, 2016.
Edition: First Regan Arts hardcover edition.
ISBN: 9781682450468
Branch Call Number: 658.8 AZI
Characteristics: ix, 292 pages :,illustrations
Additional Contributors: Jones, Bobby (Marketer)


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