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Book, 2016
Current format, Book, 2016, First Regan Arts hardcover edition., Available .
Book, 2016
Current format, Book, 2016, First Regan Arts hardcover edition., Available . Offered in 0 more formats
Overwhelmingly, surveys and statistics show that millennials value products from companies with morally justifiable ambitions far more than wasteful or seemingly amoral competitors; as their influence on the marketplace grows, companies must adapt. Good Is the New Cool examines this blossoming brand philosophy and profiles its current supporters. It exposes a compelling new path for potential start-ups or small businesses while reaffirming an essential need for generosity.
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