Creating Standout Brands Through the Purpose of StoryBook - 2014 | Second edition.
The best marketing doesn't feel like marketing. It feels like a story. Filled with even more branding tools and examples of how to use them, StoryBranding 2.0 will show you how to make your brand stand for something meaningful and gain strong customer affinity.
Publisher: Austin, Texas : Greenleaf Book Group Press, 
Edition: Second edition.
Copyright Date: ©2014
Branch Call Number: 658.827 SIG
Characteristics: xxiv, 269 pages :,illustrations ;,24 cm