This I Know

This I Know

Marketing Lessons From Under the Influence

Book - 2017
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Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be.

Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know.
Following his bestselling Age of Persuasion , O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.
Publisher: Toronto : Alfred A. Knopf Canada, 2017.
ISBN: 9780345810366
Branch Call Number: 659.281 ORE
Characteristics: xviii, 283 pages :,illustrations


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Terry O'Reilly is one of the upcoming Forward Thinking Speakers Series speakers and Anna, Bryce and Caroline are all really looking forward to it. (Also available as an ebook and as a downloadable audiobook)

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Apr 29, 2019

From an advertising executive who hosts one of the most popular programs on CBC Radio One comes this book that looks at why some advertising campaigns work, others fail, and how companies try to up the game and differentiate themselves when it comes to customer service. The author also offers sage advice to people applying for any job on how to market themselves. (Hint: Watch what you put on social media.) A fun book to read from one of the most approachable media personalities in Canada.

smc01 Jan 17, 2018

A must-read for anyone who serves customers. Terry O'Reilly's book contains so many tips about providing excellent customer service and creating a workplace culture to support it. It's readable, approachable, entertaining, and funny. Fans of Terry's CBC radio show are sure to love this book.

Excellent and inspirational for any of us involved in small business and trying to find a strategy to break into the market. Also a good read for anyone interested in how advertisers are trying to appeal to us as consumers and what makes an ad great.

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