This I Know
Marketing Lessons From Under the InfluenceBook - 2017
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know.
Following his bestselling Age of Persuasion , O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.
Featured Blogs and Events
Here is the list of the top 10 fiction and non-fiction titles sold in Edmonton for the week ending March 12, 2017 by Audreys Books and provided by the Book Publishers Association of Alberta. Edmonton Fiction Bestsellers 1 A Man Called Ove - Fredrik Backman 2 Encountering Riel - David D. Orr*+ 3 Fifteen Dogs - Andre Alexis 4 Nostalgia - M.G. Vassanji 5 The Lonely Hearts Hotel - Heather O'Nei... (more)
From Library Staff
Terry O'Reilly is one of the upcoming Forward Thinking Speakers Series speakers and Anna, Bryce and Caroline are all really looking forward to it. (Also available as an ebook and as a downloadable audiobook)