Frontline - Generation Like

Frontline - Generation Like

Streaming Video - 2014
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Thanks to social media, today's teens are able to directly interact with their culture--artists, celebrities, movies, brands, and even one another--in ways never before possible. But is that real empowerment? Or do marketers still hold the upper hand? In Generation Like, author and FRONTLINE correspondent Douglas Rushkoff (The Merchants of Cool, The Persuaders) explores how the perennial teen quest for identity and connection has migrated to social media--and exposes the game of cat-and-mouse that corporations are playing with these young consumers. Do kids think they're being used? Do they care? Or does the perceived chance to be the next big star make it all worth it? The film is a powerful examination of the evolving and complicated relationship between teens and the companies that are increasingly working to target them.
Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2014.
Branch Call Number: Internet Access
Characteristics: 1 streaming online resource (1 video file, approximately 60 min.) :,digital, .flv file, sound
digital
Flash, video file, MPEG-4
Additional Contributors: Rushkoff, Douglas
Kanopy (Firm)

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