A Marketing Strategy: Energizing The Brand

A Marketing Strategy: Energizing The Brand

Streaming Video - 2015
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To avoid the constant price competition associated with widely distributed manufacturer brands, many retail chains have developed their own private label. Although successful, many of these retailers never really "energized" their private labels to maximize their profit potential. Simon Graj discusses how his consulting firm has helped such chains as Sears, Carter's and Saks 5th Avenue revitalize their businesses with a marketing strategy of energizing existing brands and developing new private labels.
Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2015.
Branch Call Number: Internet Access
Characteristics: 1 streaming online resource (streaming video file)
Additional Contributors: Kanopy (Firm)

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