Strategy for Transformational Change

Strategy for Transformational Change

Streaming Video - 2016
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When Brad Smith took over as CEO, Intuit founder Scott Cook advised him to “Question everything.” Using this as his mantra, Smith set out to create innovative business structures that built on Intuit's strengths and retained market dominance in spite of an explosion in social media, unforeseen technology shifts, and radical changes in consumer expectations. In this highly informative presentation, Smith shares secrets that have led to revolutionary new products, sky-high productivity, and a ranking on Fortune's 100 Best Companies to Work For. Smith describes how to articulate a vision so simple and clear that teams are aligned and motivated without the leader having to do anything but get out of the way. He details specific techniques for building a culture where innovation thrives and the next best thing could come from anywhere in the company. And he explains how Intuit selects the right people, projects and metrics for prospering in the present while at the same time preparing for an unknown future. Intuit's flagship brands include QuickBooks, Quicken, and TurboTax. Brad Smith became Intuit's president and CEO in 2008 after leading several of its major divisions over a five-year period. Previously, he held sales, marketing and management positions with ADP, Pepsi, Seven-Up and Advo, Inc.
Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2016.
Branch Call Number: Internet Access
Characteristics: 1 streaming online resource (1 video file, approximately 49 min.) :,digital, .flv file, sound
Additional Contributors: Smith, Brad
Kanopy (Firm)

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