Buying Into Brand Marketing: Shaping Your Perceptions

Buying Into Brand Marketing: Shaping Your Perceptions

Streaming Video - 2016
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Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning and messaging--and see them in action. Helpful tips show your students how to look beyond the brand to help make smart turns in the maze of consumer products.
Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2016.
Branch Call Number: Internet Access
Characteristics: 1 streaming online resource (1 video file, approximately 28 minutes) :,digital, .flv file, sound
Additional Contributors: Kanopy (Firm)

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