A CEO's Life Story of Building the World's Most Popular BrandBook - 2011 | First edition.
Written by a Coca-Cola CEO, this title tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. It looks at how companies can market and govern themselves more ethically and to great success.
Publisher: New York : St. Martin's Press, 2011.
Edition: First edition.
Branch Call Number: 338.76636 ISD
Characteristics: xiv, 254 pages :,illustrations ;,22 cm