Inside Coca-Cola

Inside Coca-Cola

A CEO's Life Story of Building the World's Most Popular Brand

Book - 2011 | First edition.
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Written by a Coca-Cola CEO, this title tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. It looks at how companies can market and govern themselves more ethically and to great success.
Publisher: New York : St. Martin's Press, 2011.
Edition: First edition.
ISBN: 9781250004987
9780312617950
Branch Call Number: 338.76636 ISD
Characteristics: xiv, 254 pages :,illustrations ;,22 cm
Additional Contributors: Beasley, David 1958-

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