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This I Know

Marketing Lessons From Under the Influence
Title rated 4.1 out of 5 stars, based on 35 ratings
Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be.

Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry…

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