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Branded Customer Service-The New Competitive Edge

1st edition
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Current format, eBook, 2004, Available .
Current format, eBook, 2004, Available . Offered in 0 more formats
Branded Customer Service breaks new ground with an assertion that brand equity is built not just through advertising and public relations, but also through the human exchange of customer service. Customer relations experts Janelle Barlow and Paul Stewart have a passion for branding and explain in practical terms how to take…

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