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Persuasion

a New Approach to Changing Minds
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Current format, Book, 2011, Available .
Current format, Book, 2011, Available . Offered in 0 more formats

At work, at home, and everywhere in between, we need to persuade others every day. To give us a job. To award us the account. To give us the first available appointment. Problem is, no one ever taught us how to persuade. Until now.

At thirty-one, Arlene Dickinson was going nowhere, fast. Recently divorced, she had a high…

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